active living
care for life
About NTUC Unity Healthcare
Corporate Profile
NTUC Unity Healthcare was established in August 1992 in response to workers' concerns over rising healthcare costs. Today, NTUC Unity Healthcare is the largest healthcare cooperative in Singapore. It currently operates 48 Unity pharmacies, 13 Denticare clinics island-wide. NTUC Unity Healthcare’s mission is to empower the community to care for their health and wellness, enabling them to live life to the full, enjoying every stage of their life. We deliver this with our superior range of health and wellness products and services, served by warm and professional staff, pharmacists, physicians, therapists and dentists, supported by the labour movement’s commitment to caring for the community.
Brand Story
NTUC Unity Healthcare has revitalised its brand identity with a refreshed logo that is framed by the National Trades Union Congress “U” Hallmark. The refreshed brand signifies the Healthcare’s close and strong relationship with the Labour Movement. Our revised brand vision, mission and core values are based on the brand essence – “Care for Life”. NTUC Unity Healthcare seeks to express this new brand essence by offering health and wellness products that meet the needs of customers at every of their life stages.
- Brand Vision
To be a partner of choice in the community for every individual and family in caring for their health and wellness.
- Brand Mission
To empower people to care for their health and wellness, enabling them to live life to the full.
- Core Values
Care – We care for people, inspiring them to be healthy at all stages of life.
Respect – We are inclusive in our thoughts and actions and believe in trust and dignity for all.
Integrity – We are a trusted member of the community and we are fair and honest in everything we do.
Passion – We are passionate about working together to be the first choice health and wellness partner.
- Care for Life
We express this new brand promise through:
- Offering health and wellness product needs at every life stage
Our range of merchandise is driven by what the customer’s healthcare needs are at different life stages.
- Offering wellness products besides health-related products
We believe holistic wellness is at the heart of health, and as such, our merchandise and store environment is catered to conveying this. Our range of merchandise focuses on ‘stay well’ along with ‘get well’ aspect of health.
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